This is the design story of LG G2, explaining the development history of LG’s new flagship smartphone G2. To develop the new design of the G2, LG designers took a different approach by putting priority in listening to customer needs and observing the users’ hand movement, habits and overall behavior when using a smartphone. Rather than simply following the latest trends, the LG designers were looking for ways to touch users’ senses and move them. Watch the video and find out what the LG G2 has learned from